🍓 A registered trademark of M2labo

ICHIGO.

Japanese strawberry quality, grown in India's hills.

Notes from the farm, the cold chain and the chefs putting Indian strawberries on the world's tables.

Read the journal →
ICHIGO branded black strawberry box ICHIGO mascot
12.3 °Brix
as sweet as ripe pineapple
2 hours
field → pre-cool
SAKURA · HARUHI
Japanese F1 from Miyoshi
100%
lot-traced to farm + date

What makes ICHIGO different

Six commitments backed by data from our Maharashtra polyhouse trials.

Japanese F1 cultivars

SAKURA and HARUHI Berry Pop seeds from Miyoshi & Co — bred for sugar–acid balance, perfume, and pastry-grade firmness.

Vertigrow polyhouse

Fully automated vertical hydroponic cultivation. Higher yield per m², cleaner berries, no contact with soil pests.

Brix-verified harvests

Every harvest sampled with a calibrated refractometer. Full-ripe SAKURA averages 11–12.3 °Brix — on par with ripe pineapple or pomegranate, well above the 7–9° of typical supermarket strawberries.

❄️

2-hour cold chain

Picked punnets reach a 2–4 °C pre-cool dock within two hours of harvest. No warm-haul to a distant warehouse.

Japanese PhD supervision

Technical supervision by a Japanese agricultural science PhD. Nutrient regimen, EC, harvest window — all documented.

Single-layer black box

Branded window box, calyx-up packing. Inspectable on receipt, lot-traceable to plot and pick date.

Featured this month

Hand-picked from the editorial desk.

What is ICHIGO?

ICHIGO is a registered Indian trademark of M2labo (Japan), brought together with the farmers of Mahabaleshwar, Panchgani and Ooty to deliver Japanese-grade strawberries through Vegibus India's shared cold-chain routes.

✓ Registered Trademark · India

ICHIGO

Cooking with ICHIGO?

See the current grades, crate prices and next Vegibus delivery slot for your city.

Open the wholesale shop →