Notes from the farm, the cold chain and the chefs putting Indian strawberries on the world's tables.
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Every harvest sampled with a calibrated refractometer. Full-ripe SAKURA averages 11–12.3 °Brix — on par with ripe pineapple or pomegranate, well above the 7–9° of typical supermarket strawberries.
Fully automated vertical hydroponic cultivation. Higher yield per m², cleaner berries, no contact with soil pests.
SAKURA and HARUHI Berry Pop seeds from Miyoshi & Co — bred for sugar–acid balance, perfume, and pastry-grade firmness.
Notes from the farm, the cold chain and the chefs putting Indian strawberries on the world's tables.
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SAKURA and HARUHI Berry Pop seeds from Miyoshi & Co — bred for sugar–acid balance, perfume, and pastry-grade firmness.
Fully automated vertical hydroponic cultivation. Higher yield per m², cleaner berries, no contact with soil pests.
Every harvest sampled with a calibrated refractometer. Full-ripe SAKURA averages 11–12.3 °Brix — on par with ripe pineapple or pomegranate, well above the 7–9° of typical supermarket strawberries.
Picked punnets reach a 2–4 °C pre-cool dock within two hours of harvest. No warm-haul to a distant warehouse.
Technical supervision by a Japanese agricultural science PhD. Nutrient regimen, EC, harvest window — all documented.
Branded window box, calyx-up packing. Inspectable on receipt, lot-traceable to plot and pick date.
Real photos from our Maharashtra plots — not stock, not staged.
Most strawberry plants in India start life as a clone — a runner cut from last season's mother plant, carrying whatever it caught along the way. Ours start as seed. Inside the nursery at our grower partner's polyhouse, on the first day of sowing, where every ICHIGO berry of the coming season actually begins.
Calyx, colour, firmness, Brix, smell. A 30-second discipline at the receiving table that catches the difference between a punnet you can plate and one you have to throw.
Two growers on the same hillside, the same acre, the same effort — and very different returns. The variable that decides it isn't usually labour or luck. It's the variety, and the cold chain behind it.
Notes from the farm, the cold chain and the chefs putting Indian strawberries on the world's tables.
ICHIGO is a registered Indian trademark of M2labo (Japan), brought together with the farmers of Mahabaleshwar, Panchgani and Ooty to deliver Japanese-grade strawberries through Vegibus India's shared cold-chain routes.
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